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Who we are

Judith Welford

Dr Judith Welford - Head of Public Knowledge

  • Judith joined the company in 2010 as a Research Executive and in January 2013 was promoted to Head of Public Knowledge
  • Judith has considerable experience running quantitative, qualitative and mixed methodology research projects for a broad range of clients including those in health, local government, the arts and leisure, housing, education, and the charities sector, as well as many private sector clients
  • Whilst Judith’s role involves business development and promotion of Public Knowledge, she is also directly involved in project design, management and insight delivery
  • Prior to joining the company, Judith completed a Masters in Research Methods and a PhD in History at Durham University in addition to teaching undergraduate level economic history
  • In her spare time Judith is a keen cyclist and is involved in all types of mountain biking and downhill cycling in Northumberland and County Durham
Sophie Brannigan

Sophie Brannigan - Research Manager

  • Sophie joined Public Knowledge in 2014 and has a 2.1 Degree in Psychology from Newcastle University
  • Sophie previously worked as a Trainee Client Executive for global market research agency Millward Brown, as part of the Health and Beauty team, working closely with clients including Unilever, Dove, Colgate, Sunsilk and TRESemmé
  • Sophie has experience of managing quantitative research projects including brand tracking, advert pre and post testing, is an advocate of eye tracking and facial coding, and has worked on global brand equity review
  • Sophie is experienced in delivering quantitative and qualitative research for a wide range of clients and her responsibilities include: project management, proposal writing, questionnaire design, data checking and interpretation, costing, report writing and proof reading
  • Sophie is MRS trained in qualitative moderation
  • As Mary Berry is Sophie’s idol, she loves to bake cakes and deserts. Sophie regularly goes to gym classes, practices Pilates and with a love of horses, enjoys horse riding and can be found at the races. She loves to be out and about socialising with friends
Paul Stallard

Paul Stallard MBA. FCIB. FCIM - Non Executive Director

  • Paul runs a highly successful sales and marketing transformation consultancy. In the main he works with retail, commercial and corporate financial services companies throughout the world. He specialises in achieving business growth through transforming sales and marketing strategies and business processes with a focus on restoring customer trust and loyalty. He also provides practical, down to earth advice on business development, sales, marketing and transformational strategies to SME’s across all sectors
  • Paul is a Non-Executive Director of three companies. He is Non-Executive Director of Dipsticks Research Limited a full service market research agency that specialises in media and marketing communications research
  • He is also a Non-Executive Director of Knowledge Unlatched a Community Investment Company dedicated to creating sustainable, world-wide, open access to scholarly publications via a consortium of global libraries
  • Finally, Paul is Chair and a Non-Executive Director of the Public Fundraising Association - the body that polices all fundraising activity in the UK
  • Married with three daughters Paul published his first book ‘Next Generation Finance’ in 2011. He attended Aston University and he has an MBA from the University Of Bradford School Of Management. He is both a graduate and a Fellow of The Chartered Institute of Bankers. He is also a Chartered Marketer, a graduate and Fellow of The Chartered Institute of Marketing
Ivor Knox

Ivor Knox - Managing Director

  • Ivor has worked in research since 1992, with five years in operations and thirteen years as a client-facing researcher
  • He led the Scottish client services team for mruk in Glasgow from 2006-2010, managing a portfolio of qualitative and quantitative research programmes primarily in the public sector, including customer satisfaction work for the Scottish Police Services Authority
  • Previously, he’d spent eight years managing major international projects at GfK NOP, primarily a 50-country continuous financial services study
  • Ivor started his career with five years in a CATI centre, learning all of the processes involved in the production of high quality survey data
  • He’s fully versed in CATI, Field and Online survey management
  • His interests include history, politics and current affairs, and collecting far more DVDs than he ever has time to watch, as well as a wall full of books that will take a couple of centuries to get through
Fiona Raglan

Fiona Raglan - Director & Co-Founder

  • Fiona has 25 years of research experience and a background in media, publishing and advertising
  • She has wide experience of conducting and directing qualitative and quantitative research in both the public and private sector, for clients including the BBC, British Red Cross, Learning and Skills Council, Northumbria Police and One NorthEast
  • Fiona’s background is largely as a qualitative researcher and she has 15 years of experience of moderating focus groups and conducting in-depth interviews
  • Fiona retains a hands on approach in the day-to-day running of the business which is crucial to our success
  • As a successful rural SME entrepreneur, Fiona won The Best Rural Woman Entrepreneur Award and The National Business Awards Entrepreneur of the Year Award in 2003
  • Fiona has a holiday cottage on the Northumberland coast where she spends many weekends, going for long walks on the beach to help totally unwind!
John Raglan

John Raglan - Chairman & Co-Founder

  • John was previously a director of Metro Radio Group which owned and operated 7 radio stations in the North East and Yorkshire. His main sphere of operation was in sales and marketing in the London marketplace where he made his mark as part of a team that formed the hugely successful Radio Advertising Bureau, which subsequently grew radio's share of advertising revenue from 2% to 9%
  • In 1993, John left Metro shortly after its sale to Emap for £100 million
  • After a 3 year period of consulting radio groups and other media owners on marketing and revenue development, John co-founded Dipsticks Research Ltd
  • Despite the current global recession the group is enjoying its best trading period in its 16 year history because it finds creative solutions to research problems
  • John lives in rural Northumberland and he is a keen cricketer
Andrew Richardson

Andrew Richardson - Data Manager

  • Andrew joined Public Knowledge in January 2010 as Manager of the in-house Data Management team comprising 5 other full-time staff
  • Andrew is responsible for ensuring that all projects are supported by data that are delivered to the high standards to which the company is committed. Andrew is supported by a dedicated and experienced team of data processors who have a superb track record of delivering complex analysis on time, and to the client’s exact specifications
  • Prior to joining Public Knowledge Andrew was a senior business analyst for a major computer consultancy, engaged on a multi-million pound government project. His previous experience also includes extensive work in the fields of document management and records management and a technical background in both front-line support and software development
  • Outside of work Andrew is keen motorcyclist, a passion that he has passed on to his daughter (much to the consternation of his wife) and he cannot believe that more people don’t find Excel macros fun
Alison Pringle

Alison Pringle - Operations Manager

  • Alison joined Public Knowledge in October 2002 as a Project Co-ordinator but today she heads up our Operations team of 3 full time staff members
  • Alison and her team are paramount in the management of street, telephone, postal and qualitative research projects
  • Alison was instrumental in setting up our in-house computer assisted telephone interview (CATI) unit which currently consists of 20 seats and a pool of 50 telephone interviewers
  • In addition, Alison manages our network of direct street interviewers across the UK
  • Alison and her team ensure all telephone and street interviewers undergo rigorous training with a programme of continual development. They are also responsible for many of our stringent quality checking procedures
  • Alison has recently gained the ILM Certificate in Management, she lives in Northumberland and enjoys long walks in the country with her dogs
Angus Webb

Angus Webb - Technical Director

  • Angus is a highly motivated Information Technology professional. Having studied Information and Communication Management at Northumbria University, he subsequently completed Microsoft Certified Professional (MCP) and Microsoft Certified Systems Administrator (MCSA) accreditation
  • Angus has worked for the company since 2002 and has been a member of the Board since 2004
  • He has hands-on involvement with many projects' technical requirements and heading our IT team of 4 other full-time employees
  • Angus has a passion for improving respondent engagement and survey design. He is instrumental in evaluating new technologies and developing the range of research tools that are deployed across a growing range of clients' research requirements
  • He also leads our in-house research panel,, which has grown rapidly over the last few years. As a member of Esomar he’s also responsible for ensuring the company’s ongoing adherence to quality standards